Alex is a Mexican entrepreneur based in Barcelona, passionate about driving social impact through design, marketing, wellness, and emerging technologies. Growing up in a conservative Catholic family and leaving Mexico at 19 to explore his identity, Alex overcame personal challenges, including addiction, through traditional and alternative therapies. Now, as CMO and Director of UNLOCK, he empowers women entrepreneurs with the tools they need to achieve financial freedom and create lives free from limitation or harm. Committed to fostering queer leadership, Alex helps leaders embrace their uniqueness and build communities that create meaningful change.