Luke is a fashion enthusiast and business owner based in Harrogate, where he has lived all his life. Luke's childhood was not without challenges. He attended a "hearing/mainstream" school from year seven to year nine but found it incredibly difficult to fit in as the only deaf person in attendance. His peers recommended that he attend a "deaf boarding" school, which ultimately helped him feel more connected to his community. It was Luke's love for fashion and the way it inspires and instills confidence that led him to create his own fashion brand, DEAF IDENTITY. As a deaf, gay male business owner, he aims to raise awareness for the deaf community through fashion while challenging stigmas surrounding it. With his brand, Luke hopes to empower individuals to feel confident in their own skin, regardless of hearing abilities.